The 30-day Sprint 01The Academy for teams 02ROI 03Dennis 04For individuals →
Talk to Dennis →
Dennis Brown
For CEOs, VPs of Sales, CHROs and L&D leaders

We turn high performers into high-performing leaders.

Practical leadership development for sales- and service-driven organizations. Targets: 10–20% higher team productivity, 10–15% lower turnover, measured in 90 days.

Leading People. Developing Potential. Driving Results.

10–20%Target increase in team productivity
10–15%Target reduction in turnover
30daysPerformance Coaching Sprint™
10Managers per cohort
The problem you're actually paying for
You promote your best performers into management. Nobody teaches them how to lead people. Then you pay for it in turnover, missed quota and managers who rescue instead of coach.
01

People & engagement

Low trust, disengagement, weak manager–employee relationships.

02

Performance & accountability

Unclear expectations and managers who tell instead of coach.

03

Leadership readiness

High performers promoted without practical people-leadership skills.

04

Culture & pipeline

Inconsistent leadership and too few leaders ready for the next level.

Start here · 30 days · up to 10 managers

3R PerformanceCoaching Sprint™

We teach your managers a simple coaching system, apply it to a real business KPI, and measure whether employee performance improves. One problem. 30 days. Before-and-after data.

  • 3R Manager Coaching Assessment
  • 3-hour interactive workshop + Coaching Playbook
  • Weekly workplace coaching assignments
  • Four 30-minute group coaching sessions
  • Baseline + 30-day measurement and executive summary
Step 1 · Baseline

Pick one KPI your managers influence

Quota attainment, conversion, pipeline, retention, resolution time. Measure it before anything changes.

Step 2 · Workshop

One repeatable coaching method

Relationship: understand before correcting. Relevance: connect behavior to the result. Rigor: commitment, deadline, follow-up.

Step 3 · 30-day challenge

One real coaching conversation per employee per week

With a one-page worksheet: goal → gap → root cause → commitment → follow-up date.

Step 4 · Group coaching

Weekly 30 minutes with Dennis

What did you discover, what did the employee commit to, where are you stuck.

Step 5 · Measure

Before → after

Coaching confidence, coaching frequency, commitments completed, the KPI you chose.

Then go deeper

3R Leadership Academy™for your leadership team.

One repeatable leadership language across the organization: 20 digital trainings, Application Labs, live sessions and a kickoff briefing for the sponsoring executive. In-company delivery available.

01

Relationship

Trust, emotional intelligence, communication, connection.

02

Relevance

Purpose, expectations, development, why the work matters.

03

Rigor

Accountability, coaching, performance standards, ownership.

How to frame the investment

Don't measure whatleaders learned. Measure what changed.

We identify a KPI your managers influence, establish a baseline, develop specific coaching behaviors around it and measure movement. Illustrative numbers below; yours get calculated with your baseline.

Illustrative ROICohort of 10 managers
Per year
Retention2 avoided exits × $15,000$30,000
Productivity80 employees × $500$40,000
Manager efficiency1 hour/week recovered × $50 × 48$24,000
Leadership pipeline1 avoided external search$20,000
Illustrative annual benefit$114,000
Dennis Brown
Dennis BrownFounder, Brown & Associates Consulting
Who you'd be working with

A decade leading sales teams inside Fortune 50 companies. Then the nonprofit sector. Then this.

Dennis built high-performing teams, developed future leaders and drove revenue in telecommunications before founding Brown & Associates Consulting. The 3R Framework comes from what actually worked on the floor, not from a textbook.

The 3Rs are how we deliver the solution. The performance problem is what we solve.
BETTER MANAGERS · BETTER COACHING · BETTER RESULTS · BETTER MANAGERS · BETTER COACHING ·
Next step

One KPI.30 days. Measured.

Leading People. Developing Potential. Driving Results.